Tampa, FL — The Tampa Bay Sports Commission, now a division of the Tampa Bay Convention & Visitors Bureau, has named Rob Higgins as its Executive Director. Higgins will promote the development of community sports in the Tampa Bay area, as well as leading the Sports Commission as the principal organization that bids on and hosts youth and amateur sports in Tampa and Hillsborough County.
“Rob is a superb choice to lead the Sports Commission,” said Ron Campbell, chair of the Sports Commission’s board of directors and president of the Tampa Bay Lightning. “We worked with him last year on the NCAA regional basketball tournament at the St. Pete Times Forum, and he did an excellent job. He has a great vision for how we can be successful in attracting sporting events to this community, and he’s committed to enhancing Tampa Bay’s reputation as a premier sports destination.”
Higgins is already well-known to the Tampa Bay CVB. During his tenure at the University of South Florida as the assistant director of facilities and events, Higgins worked alongside the CVB in the summer of 2003 on the successful bid to host the 2008 NCAA Women’s Final Four. Higgins also served as the Tournament Manager for Tampa’s first and second rounds of the NCAA Men’s Basketball Tournament, which achieved the fourth highest paid attendance in the history of the NCAA Tournament at a conventional (by an arena) site.
“I could not be more excited to have the tremendous opportunity to be the new Executive Director of the Tampa Bay Sports Commission,” Higgins said. “One of our primary goals is to make sure sports events and youth sports opportunities continue to play a major role in the area’s economic and social well-being.”